Challenge
- Mid-office media activation processes were repetitive, tedious, time-consuming, and prone to human error
- Processes required extensive back-and-forth between stakeholders
A global media and communication agency network wanted to identify and integrate intelligent automation opportunities to improve processes and create new value for its customers and society. The resulting automation has taken network efficiency to a new level.
Industry: Additional Industries
Presence: 145 Countries
# of Employees: 50,000
Solution
- Identification of roadblocks and challenges to be addressed
- Automated most manual steps within the mid-office actualization work, boosting accuracy, consistency, compliance, and speed
Value
68% reduction in manual effort on average, in some cases up to 95%
Significant overhead savings and increased efficiency
In two weeks, it delivered a solution with one team that will be deployed across 30+ teams
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